Tasks : 1. Strategy
Implements the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
3. Business Plans
Executes annual marketing plan in conjunction with relevant Business Units / Product Groups. Prepares business plans focused on business development for a defined market.
Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person.
Facilitates know how sharing and cross-collaboration.