Sr. Specialist Account Marketing

adidas

Santiago, RM, CL

hace 4 días

Key Responsibilities :

Execute the marketing calendar ensuring alignment with appropriate local and regional departments

Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities.

Ensure flawless execution of activations / promotion and isc to drive conversion

Co-ordinate with agencies / suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)

Monitor and control campaign material produced and ensure that suppliers deliver high quality standard

Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning

Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented

Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI

Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing

Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Marg

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