Sr. Specialist Account Marketing
adidas
Santiago, RM, CL
hace 4 días

Key Responsibilities :

  • Execute the marketing calendar ensuring alignment with appropriate local and regional departments
  • Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities.
  • Ensure flawless execution of activations / promotion and isc to drive conversion

  • Co-ordinate with agencies / suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)
  • Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
  • Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
  • Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
  • Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
  • Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
  • Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Marg
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