Scientific Application Marketing Specialist
hace 1 hora

Boston, Chicago, Dallas, Hopkinton, Houston, Miami, New York, Philadelphia, Pittsburgh, Providence, Trenton

We are looking for a Scientific Application Marketing Specialist to join our team to support the Life Science reagents business.

Your work will mean close collaboration with our global team of product managers, marketing specialists and R&D scientists, located mainly in France and in the US.

You will develop marketing strategies with a focus on digital channels and make sure they are correctly implemented in order to promote our portfolio of products.

This role would be ideally suited to a biology scientist with industry or marketing experience.

As part of your responsibilities, you will :

  • Develop and manage promotional campaigns for our Life Science reagent product ranges within specific therapeutic area contexts
  • Deliver marketing activities in relation to ongoing or new campaigns :
  • Write and coordinate the development of scientific and product content including : Collateral (guides, application notes )Website content (blog posts, product pages )Advertisements (search marketing, display )EmailsLanding pagesSocial mediaSales tools
  • Review external content
  • Create promotional tools (flyers, brochures )
  • Coordinate with media partners and 3rd party providers
  • Deploy content on the website
  • Support new product launches, including collateral updates, website pages, writing news, coordinating actions with graphic design and website specialists
  • Ensure effective communication about marketing activities internally
  • Collaborate with segment and field marketing teams to help ensure alignment between product, solution and regional marketing activities
  • Analyze and report on marketing performance and use findings to drive improvement
  • Support the management of the marketing budget
  • Basic Qualifications :

  • Bachelor's Degree in Science
  • 2+ years' experience in Life Science industry
  • Preferred Qualifications :

  • Experience working with technical and scientific colleagues (R&D, sales, international)
  • Comfortable working with technical / scientific terminology
  • Experience working effectively with colleagues across a large organization
  • Successful Candidate will possess :

  • Highly effective communicator
  • Good project management skills
  • Excellent content creation skills
  • High awareness of the web and digital marketing
  • Team player, creative, structured and decisive
  • Understanding of the needs of sales colleagues and customers
  • Dynamic and motivated
  • Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities of this job at any time

    PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law.

    PerkinElmer is committed to a culturally diverse workforce.

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