Global Head of EmailingGlobalMarketing – Marketing
Betterfly
Providencia, Región Metropolitana de Santiago CL, CL
hace 3 días

Be a Betterflyer!Betterfly is a platform that transforms healthy habits like walking, running or meditating into social donations and Life Insurance coverage that grows at no cost.

The purpose of the Head of Emailing is Develop and create a nurturing strategy for all the leads that registered or captured in Betterfly to convert them on qualified demand and be responsible for creating, manage, optimize and take the most of the nurturing and emalling channels allowing the leads that comes to Betterfly convert in qualified demand.

Accountabilities

  • Be responsible for development, management and optimization of all nurturing Act / serve as a Email subject matter expert for Global needs.
  • Reporting to Global teams and Local teams results.
  • Personalizate experience from global nurturing to local users and companies.
  • Run experiments on nurturing strategy.
  • Create and implement a complete Nurturing strategy across channels.
  • Give Local teams visibility and accountability of their results.
  • Scale nurturing strategy globally.
  • Requirements

  • Experience leading and designing B2B and B2C mail and nurturing strategies.
  • Data driven and highly proficient in data Analytics Google Analytics, Adobe Analytics, and Google Tag Manager experience.
  • ROI and efficiency mindset.
  • Learner and passionate about wellbeing.
  • Reliable and 100% sense of ownership.
  • Hands on and execution.
  • Focused on details.
  • What would be your skills to be a Betterflyer? Passionate about making an impact on the lives of people, organizations and communities.

    Agility and ability to adapt to change.You like to work in teams and understand that decisions favor the collective good.

    Autonomy and proactivity.Analytical capacity to solve problems.Empathy and active listening skills with different stakeholders.

    You want to develop your skills on a daily basis to become the best version of you.

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