Digital ATL Manager Junior
Philips
Santiago
hace 1 día

Job Description

In this role, you have the opportunity to :

Implements digital marketing communication ideas and programs in support of for partners and clients and translate the digital strategies into impactful digital executions in your capability expertise across the various touch-

points in the consumer decision journeys for the Pacific’ Market (Chile, Peru and Bolivia).

You are responsible for :

  • Translates the marketing strategies & objectives into a yearly marcom plan, specifying required marcom strategies, deliverables and projects.
  • Responsible for selection, content, execution and presentation across marketing channels.
  • Provide value and efficiencies for markets through centrally-developed content and campaigns.
  • Campaign and content development and project management for online (together with digital team), PR (with Comms BP), Events, and execute in collaboration with agreed priority markets.
  • Support selection and managed the relationships of the required agencies, agents and vendors, negotiates prices (with GPP support as needed) and is responsible for an optimal briefing and instruction for the MarCom strategy and guidelines for campaigns and projects, within the briefing.
  • Promote and drive your capability expertise to be leveraged for the digital marketing strategy of the respective business.
  • Own the digital capability roadmap and budget to drive maximum ROI on the various executions across the various touchpoints in the respective consumer decision journeys.
  • Source and manage relationships with supporting vendors and agencies.
  • To succeed in this role, you should have the following skills and experience :

  • Bachelor degree in Business Administration, Marketing or Communication.
  • Experience at a multi-national brand & marketing company or reputable brand agency.
  • Bilingual in English.
  • Team player and good organizational- and analytical skills.
  • Interactive, creative, pragmatic and goal oriented go-getter that takes initiatives in order to get result. Know the digital tools and how to build a digital Consumer Decision Journey.
  • Your team

    Based in Chile, will act as a Digital ATL Manager for Philip’s Personal Health. This position will report to the Marketing Leader and works closely with other Marketing Managers, Trade, Specialists, and Sales team.

    Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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