Perform various marketing analyses to enable marketing strategy development for existing and potential products, systems and / or services.
1. Competitive intelligence
Collects data and provides sound market and competitive intelligence analyses related to market and trends. Participates with management to contribute to strategic plans definition and supports relevant implementation.
2. Market analysis
Prepares analyses of internal sales, technical and financial data, and external market data. Interprets resulting data and makes recommendations to marketing and sales management.
Builds sales analyses regarding channels, segments, geographic areas, customers, products, systems, and services.
3. Market monitoring
Informs management of market research and analysis results that identify existing gaps or new opportunities for growth.
4. Progress review
Extracts and analyzes data from sales / financial tools to measure effectiveness of current marketing activities and provides updates to management.
Assists in the development of marketing tools to support Marketing and Sales teams. Trains Sales personnel on proper use of sales tracking system and monitors ongoing data quality.
Location : Santiago, Región Metropolitana, Chile Contract type : Regular / Permanent Business unit : - Date posted : 2018-
05-07 Job function : Marketing Publication ID : CL64776384 E1
ABB (ABBN : SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally.
Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions : bringing electricity from any power plant to any plug and automating industries from natural resources to finished products.
As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-
mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees. www.abb.com